Local stories from all six islands

Hawaiʻi’s local businesses, and the people behind them.

We tell the stories of the shops, makers, farmers, and founders who make the islands feel like home. Getting featured is always free.

Illustrated tropical flowers and leaves, including heliconia, monstera, pink hibiscus, and yellow hibiscus, on soft colored panels

Browse by island

Find the people behind your favorite spots

Honolulu, North Shore, Kailua

Kīhei, Pāʻia, Upcountry

Hilo, Kona, Waimea

Līhuʻe, Hanalei, Kapaʻa

Kaunakakai and beyond

Lānaʻi City and beyond

Business spotlights

Fresh this week

View all spotlights

Founder stories

In their own words

Get featured

Your story, told right. Here’s how it works.

1

Apply in a few minutes

Tell us about your business and what makes it special. No cost, no catch.

2

We interview you

A relaxed conversation about how you started, who you serve, and what’s next.

3

Your story goes live

We publish your feature and share it with the Aloha Spotlight community.

100% free

Run a business in Hawaiʻi? Let’s tell your story.

We’re always looking for local owners with something worth sharing. Apply in a few minutes and we’ll reach out to set up your feature.